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Growth & customers

Discount-impact calculator

See how a discount changes contribution and how many extra sales are needed to recover it.

Your scenario

Contribution = units × (price − variable unit cost). Required discounted units = original contribution ÷ discounted unit margin, rounded up. Fixed costs are unchanged and excluded. The chart keeps original volume constant; no demand response is assumed. A nonpositive discounted margin cannot recover a positive original contribution.

Your inputs stay in this browser. No account needed. Use one currency consistently; amounts are not converted.

Scenario chart

Contribution at original volume

The table contains the exact plotted values. Change an input and calculate again to compare scenarios.

Data table