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Growth & customers

Retention & recurring-revenue lab

Explore how retention, expansion and new customers combine to shape recurring revenue over time.

Your scenario

Each month: existing customers retain at your rate; their remaining revenue expands; new customers join at month end at the stated price. Monthly NRR = retention × (1 + expansion). New customers are excluded from NRR. Rates stay constant; fractional customers are expectations.

Your inputs stay in this browser. No account needed. Use one currency consistently; amounts are not converted.

Scenario chart

Monthly recurring revenue

The table contains the exact plotted values. Change an input and calculate again to compare scenarios.

Data table

Further reading: Stripe ↗