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The decision lab

Change an assumption. See what follows.

18 interactive tools for the decisions founders, investors and curious visitors face. Choose a question, test your assumptions and take the numbers with you.

Investing

Trace the effect of time, contributions and inflation.

Startup planning

Make the numbers behind your next decision visible.

Growth & customers

Find your market, improve conversion and understand recurring revenue.

Growth & customers

Market-sizing explorer

Build TAM, SAM and SOM from customer counts and annual spending. See how capture rate changes potential revenue.

Open tool: Market-sizing explorer
Growth & customers

Sales-funnel explorer

Follow visitors through leads, qualified prospects and customers. Turn conversion assumptions into expected sales.

Open tool: Sales-funnel explorer

Team & operations

Plan the people, cash and time needed to deliver.

Team & operations

Hiring-cost planner

See salary, employer costs and one-off hiring costs together. Test when a new team becomes affordable.

Open tool: Hiring-cost planner
Team & operations

Automation value calculator

Turn repetitive work into a time-saving business case. Compare setup and subscription costs with the value of hours recovered.

Open tool: Automation value calculator

Simulations

Ask “what if?” before committing real money.