Your scenario
TAM = potential accounts × annual spending. SAM = TAM × reachable share. SOM = SAM × capture rate. The chart varies capture from 0–100% of SAM; these are annual revenue opportunities, without timing or costs.
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Scenario chart
Annual revenue
The table contains the exact plotted values. Change an input and calculate again to compare scenarios.
Data table
Further reading: U.S. Small Business Administration ↗